Cincinnati Bell Searching for Greater Cincinnatians to Star in Its Gigalife Campaign and Television Spots
Holds casting calls around region to find four 'Gigalife' stars
CINCINNATI, Oct. 14, 2014 - Cincinnati Bell today announced the kickoff of its campaign to find Real "Gigalife" Stars of Greater Cincinnati. Four everyday people from the region will be featured in a series of upcoming Cincinnati Bell commercials, one of which will premier during the most watched sporting event of the year - the "Big Game", taking place Feb. 1, 2015. The campaign will showcase four individuals from various walks of life and highlight how they use the Internet/technology - their Gigalife.
"Our hometown Gigalife stars will be a part of the campaign introducing our new Gigabit Internet service to consumers and small businesses in the region," shared Ted Torbeck, president and CEO of Cincinnati Bell. "We want to get a glimpse into the lives of our neighbors to understand how they use technology in their everyday lives."
Today's kick-off event took place in the Atrium Building and included a coin toss in which University of Cincinnati President Santa Ono and Xavier University President Father Graham faced off to see which university will hold the first casting call. The coin landed in Father Graham's favor, and Xavier will hold the first Gigalife casting call on Nov. 1.
"Having university presidents Ono and Graham take part in our kick-off event was great fun," Torbeck said. "We appreciate their support and all they do for the community and have donated $10,000 to each university to contribute toward need-based scholarships."
Complete casting call dates and locations include:
Schiff Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
9 a.m. - 5 p.m., Saturday, Nov. 1
Cincinnati Bell Kenwood Store
7565 Kenwood Road
Cincinnati, OH 45236.
9 a.m. - 5 p.m., Saturday, Nov. 8
University of Cincinnati Tangeman University Center
2766 UC Main Street
Cincinnati, OH 45221
9 a.m. - 5 p.m., Saturday, Nov. 15
Cincinnati Bell is looking to cast a variety of candidates to represent various walks of life, from empty-nesters and small business owners to millennials and parents of young children. Candidates auditioning at the Gigalife casting calls need to be at least 18 years of age and live in a Fioptics-eligible area. Visit www.GetGig.com to view a complete listing of eligibility requirements and casting call protocols.
Follow campaign updates and join in the Gigalife conversation by connecting with Cincinnati Bell on Facebook and Twitter and by following the hashtag #MyGigalife.
About Cincinnati Bell
With headquarters in Cincinnati, Ohio, Cincinnati Bell, Inc. (NYSE: CBB) provides integrated communications solutions, including local and long distance voice, data, high-speed Internet and entertainment services that keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, enterprise customers across the United States rely on CBTS, a wholly-owned subsidiary, for efficient, scalable office communications systems and end-to-end IT solutions. Cincinnati Bell owns approximately 44% of CyrusOne (NASDAQ: CONE), which provides best-in-class data center colocation services to enterprise customers through its facilities with fully redundant power and cooling solutions that are currently located in the Midwest, Texas, Arizona, London, and Singapore. For more information, please visit www.altafiber.com.
Director of Marketing Communications